This is big news. I think the biggest implication of Verizon opening up its network is a way for brands to reach consumers in a consistent fashion. For business to be able to expand their presence into mobile in a true sense. Already Sprint and ATT have opened their networks to 3rd party applications such as Google Maps, Microsoft Live Search and upcoming V-Enable's Mobile411 application.
As as for 411 is concerned, successful services, today, use little to no technology: dial a number, get some voice automation and an operator. The reason services such as FREE-411, 800-Yellowpages etc did not add a enhanced component of a rich phone user experience is inconsistency of the experience across networks. Now that top 3 carriers will allow access to applications, expect rich 411 experience to follow.
Customer service and banking are examples of services that can vastly benefit from open network access. Imagine not having to listen to voice prompts to get to a specific customer service department Or being able to type your AA mileage number and see automated options on the screen.
-D
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