Monday, November 5, 2007

Google launches Mobile initiative

By now you have read the below "

Google Inc. announced today an ambitious alliance with 33 handset makers, wireless carriers and other technology companies to create low-cost mobile phones based on "open" technology standards. "

D's comments> We have all been waiting for open cell phone platforms for a long time. As noted by various articles, Europe (with Symbian penetration) is way ahead of US. In US, we have access to Windows Mobile handset base, Palm and upcoming iPhone SDK. Those make up around 5-6% of the total phone base (though growing)

Readers should note that it takes a couple of years for handsets with any new major platform to get significant penetration. So if Google OS starts shipping mid next year, it will be at least 2010 before we see 10% of US handsets on it. Any new open platform is welcome news as it ads on to current 5% base, but the caution is: total base will not exceed 20-25% by 2010 with all open platforms included. So when startup companies are projecting new business from Mobile, take into account these factors. WAP/Java/BREW will continue to be the majority of the business for next couple of years.

The key for Goog will be to get its OS on low end handsets that make majority of the phones. The challenge there would be: an OS can only be as good ass the hardware it comes with: such as GPS, Screen size, Keyboard etc.

2 comments:

dCoolbonD said...

do they already did the alpha launch of it?? I heard of it but dint have the source of information.

D's Blog said...

you can download the SDK from google's developer site and play with the emulator. real handsets coming next year.
D